Phase II of III  ·  The Patronage Pitch Hall of the Signoria  ·  Florence Sin to Synergy Institute  ·  Cambridge
Ornitottero — Leonardo da Vinci
VOLARE
— Phase II  ·  The Patronage Pitch —
Session Configuration  ·  Complete before launching
Import from Phase I Commission Seal  ·  or add guilds manually
Guilds before the Panel:
Plate XIV
THE HALL OF THE SIGNORIA  ·  FLORENCE  ·  MCDXCVII
⇅
Lorenzo de’ Medici
Il Magnifico · Florence
Prizes prestige, ESG virtue, artistic magnificence. Suspicious of crude mechanical ambition. Funds beauty — not industry.
✠
Ludovico Sforza
Il Moro · Duke of Milan
Prizes military application, range, speed, capacity. Indifferent to ESG virtue. Rewards power and reach above all.
⚓
The Doge of Venice
Agostino Barbarigo · La Serenissima
Prizes trade routes, revenue viability, merchant capacity, Constantinople access. Will not fund a beautiful loss-maker.
✝
Cardinal della Rovere
Papal Legate · Rome
Prizes the chapel, the physician, the messenger service. Suspicious of the gaming salon and the furnace.
Plate XI
The temple and the observatory stand as two models of what architecture can be: the former built for the glory of what is above, the latter built for the study of it. The commission you bring to this hall is also a kind of architecture. Build the argument as you would build a structure — from the ground up, with honest foundations. The patrons have already begun reading it before you have spoken a word.
The Commission Before the Panel
Guild—
Vessel—
Frame—
Membrane—
Motive Power—
Passengers—
Cities of Call—
Commission Cost—
Annual Revenue—
Annual Surplus—
ESG Virtue—
Provisions—
Pitch
7:00
I
The Proposition
Name the vessel. State the founding vision in one sentence.
60 sec
II
The Machine
Frame, membrane, motive power. Argue — do not recite.
90 sec
III
The Passenger
Not a class — a specific person. Why this vessel over all others?
60 sec
IV
The Florin Account
Commission cost, revenue, surplus. The Doge’s clerks will verify.
90 sec
V
The Grand Itinerary
Route and mooring towers. Does your power carry you the distance?
60 sec
VI
The Peril and Our Answer
Name the greatest danger. What have you designed against it?
60 sec
VII
The Petition
The sum requested. What does patronage of this commission secure?
60 sec
The Patron’s Ledger
Awaiting first guild…
I · Clarity of Vision
Could the patron state the guild’s founding proposition back to them?
II · Coherence of Design
Do the machine’s choices form a coherent whole?
III · Financial Reckoning
Are the florin projections honest? Does the guild know what it does not know?
IV · Candour on Peril
Did the guild name its real vulnerability — or a comfortable one?
V · Command of the Room
When challenged, did they respond with curiosity or defence?
Total · Five Criteria 0 / 25
Panel Decision
✓ Commission Granted
↔ Terms Disputed
✗ Declined
The Patron’s Verdicts
— iudicium patronorum — what the pitch room revealed
Plate XXII
The man who stands before patrons of this order must carry his proposition in every part. Leonardo drew the Vitruvian man not to show what a man looks like, but to show what proportion means: that everything in a well-made thing is in right relationship to everything else. The pitch that succeeds is the pitch whose parts are in proportion — ambition to evidence, claim to risk, confidence to candour.
What the Hall of the Signoria Revealed
The seven dysfunctions in the patronage pitch — observed through the Sin to Synergy framework
Superbia
Pride · Ego Reaction → Supportiveness
The Wounded Inventor
Who received a patron’s challenge as an insult to Leonardo’s design? Who heard doubt as attack and responded with defence rather than curiosity?
Avaritia
Greed · Strategic Hoarding → Adaptability
The Closed Ledger
Who shared the revenue projections and withheld the risks? Who treated the patron’s due diligence as a threat to be managed rather than a trust to be honoured?
Luxuria
Lust · Status Addiction → Leveraging
The Grand Voyager’s Vanity
Who chose the Dragon frame not because the numbers supported it but because it sounded magnificent? Whose pitch was a performance rather than a proposal?
Invidia
Envy · Comparison Culture → Innovation
The Borrowed Ambition
Who defined their vessel by what other guilds had not built, rather than by what their own design genuinely offered?
Acedia
Sloth · Vision Drift → Accountability
The Wavering Commission
Who abandoned their design rationale mid-pitch when they sensed patron scepticism? Who arrived with one vessel and left with another?
Ira
Wrath · Passive Compliance → Inclusiveness
The Agreeable Guild
Who agreed with every patron concern rather than engaging honestly? Who performed harmony at the cost of honest representation?
Gula
Gluttony · Hustle Rigidity → Generosity
The Rehearsed Proposal
Who delivered the prepared pitch regardless of how the Hall was responding? Generous with preparation. Miserly with attention.
Put these questions to all guilds together after the verdicts are read. The questions are more valuable than the verdicts.
On defensiveness
When a patron challenged your design, what was your first instinct — to defend your commission or to become curious about what they saw that you did not?
On honesty
What was the weakest element of your design? Did you name it to the patrons — or did you hope no one would ask?
On adaptation
At what moment did the Hall’s energy shift? What did you do with that signal: follow it or continue with what you had prepared?
On the verdict
Does the patrons’ decision feel accurate to what you actually proposed? If not: what did you fail to communicate, and what prevented you?
On the guild
Which of the seven dysfunctions appeared most clearly in your guild during the design and the pitch? Name it precisely. Name the moment it appeared.